“Published 13 years ago
on April 28, 2010
By Vigilant Citizen”
“Mass media is the most powerful tool used by the ruling class to manipulate the masses. It shapes and molds opinions and attitudes and defines what is normal and acceptable. This article looks at the workings of mass media through the theories of its major thinkers, its power structure and the techniques it uses, in order to understand its true role in society”
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“Manipulation Techniques:
“Publicity is the deliberate attempt to manage the public’s perception of a subject. The subjects of publicity include people (for example, politicians and performing artists), goods and services, organizations of all kinds, and works of art or entertainment.””
“The drive to sell products and ideas to the masses has to lead to an unprecedented amount of research on human behavior and on the human psyche. Cognitive sciences, psychology, sociology, semiotics, linguistics and other related fields were and still are extensively researched through well-funded studies.”
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“In high-budget cultural products, a video is never “just a video,” Images, symbols, and meanings are strategically placed in order to generate a desired effect.”
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““It is with knowledge of the human being, his tendencies, his desires, his needs, his psychic mechanisms, his automatisms as well as knowledge of social psychology and analytical psychology that propaganda refines its techniques.”
– Propagandes, Jacques Ellul (free translation)”
“Today’s propaganda almost never uses rational or logical arguments. It directly taps into a human’s most primal needs and instincts in order to generate an emotional and irrational response. If we always thought rationally, we probably wouldn’t buy 50% of what we own. Babies and children are constantly found in advertisements targeting women for a specific reason: studies have shown that images of children trigger in women an instinctual need to nurture, to care and to protect, ultimately leading to a sympathetic bias towards the advertisement.”
“Lippmann, Bernays, and Lasswell have all declared that the public is not fit to decide their own fate, which is the inherent goal of democracy. Instead, they called for a cryptocracy, a hidden government, a ruling class in charge of the “bewildered herd.” As their ideas continue to be applied to society, it is increasingly apparent that an ignorant population is not an obstacle that the rulers must deal with: It is something that is DESIRABLE and, indeed, necessary, to ensure total leadership. An ignorant population does not know its rights, does not seek a greater understanding of issues and does not question authorities. It simply follows trends.”
“Popular culture caters to and nurtures ignorance by continually serving up brain-numbing entertainment and spotlighting degenerate celebrities to be idolized.”
“If a nation expects to be ignorant and free, it expects what never was and never will be. (Thomas Jefferson)”
Full Source: https://vigilantcitizen.com/vigilantreport/mind-control-theories-and-techniques-used-by-mass-media/